Keith Payne

With over 20 years of experience in the recruitment industry, Keith leads Reed’s permanent sales recruitment division in Scotland. A specialist in sourcing high-performing sales professionals, Keith partners with employers across the UK to deliver talent that drives revenue, opens new markets, and accelerates growth.

Keith’s recruitment journey began in 2001 and has taken him across the UK and Australia, progressing through roles from consultant to director. He’s built a reputation for delivering results in competitive and confidential markets, particularly for roles requiring precision, discretion, and deep sector knowledge.

What sets Keith apart is his headhunting-led approach. Rather than relying on active applicants, he proactively engages with proven performers – often the top five per cent of talent – who are already delivering results in similar environments. This enables him to deliver strategic hires with speed, accuracy, and impact.

Keith has successfully placed numerous candidates in roles such as sales director, business development manager, account manager, and other key commercial positions. His average time to hire is just 26 days – a reflection of his streamlined process and deep market insight.