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In this episode of all about business, James Reed is joined by Johnnie Boden CBE, Founder and Creative Director of the iconic British clothing brand, Boden. Johnnie shares his unconventional journey from an unfulfilling career in the city, to founding a fashion brand that now generates over £350 million in annual revenue.
He talks about how to discover your true passion, the importance of self-awareness and being honest about what you are good at. He also explains the three-part "magical Venn diagram" from Jim Collins' book, ‘Good to Great’, and the impact it had on him.
Johnnie also shares the story of the difficult but necessary decision to pivot the business from menswear to the more profitable womens’ wear, and the importance of listening to your customers.
This is a great episode for aspiring entrepreneurs looking to find their true calling, build a brand with clear values, and learn how to make the tough decisions that drive long-term success.
02:33 Johnnie's early career struggles
04:20 the birth of Boden
07:56 the importance of passion and self-awareness
15:17 the evolution of Boden's Brand
25:23 managing and growing a business
30:34 the tough decisions in business
36:31 the importance of having a coach
41:38 expanding business in America
57:59 the role of AI in fashion
59:43 advice for aspiring entrepreneurs
Check out Boden’s website: https://www.boden.com/
Follow Boden on LinkedIn: https://www.linkedin.com/company/boden
Follow James Reed on LinkedIn:https://www.linkedin.com/in/chairmanjames/
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visithttps://www.Flamingo-media.co.uk