Your employer brand is always sending a message, whether you’re actively shaping it, or not. But is that message aligned with your values, your culture, and the experience you want to deliver to employees and potential employees?
More importantly, is your brand cutting through the noise and driving the right results? If you’re not sure, it’s time to ask better questions, and get clearer answers.
Our 10-point employer brand audit is a powerful diagnostic tool for HR, branding specialists, and business leaders. Use it to gain a clear, objective view of your employer brand's performance, identify hidden gaps, and create a roadmap for strategic improvement.
What does the audit involve?
Evaluate all the critical touchpoints of your employer brand, from your careers site and social media presence to your employee value proposition and content strategy.
The audit includes:
Targeted questions: Each of the 10 focus areas includes a set of thought-provoking questions designed to prompt deeper reflection. Ensure you are asking the right questions to uncover what’s really driving (or hindering) your employer brand’s impact.
A clear scoring matrix: Use a simple one-to-five scale to rate your performance across each area. This makes it easy to identify where you're excelling and where improvement is needed, giving you a clear, visual snapshot of your employer brand health.
Space for reflection: Each section includes room to capture your observations, ideas, and next steps. Use this space to document insights, highlight recurring themes, and start shaping a plan for improvement.
Download the free audit now and start building a brand that attracts, engages, and retains the talent you need.
