From creating compelling content and designing visual masterpieces to managing digital marketing campaigns and even developing software, freelancers bring unmatched expertise and flexibility to businesses.
Within the freelance ecosystem, there’s a rising group known as ‘permalancers’. These are freelancers who, despite not being on the company’s payroll as permanent employees, are essentially full-time fixtures in the workplace. And here’s the big question every business should be asking themselves: Why should you go out of your way to treat permalancers well?
But, first, let’s explore what a permalancer actually is…
What is a permalancer?
The term ‘permalancer’ might sound new, but the concept really isn’t. A permalancer is a freelancer who works consistently for a company, often for an extended period or on regular projects, but without the usual benefits of a permanent employee. They may handle ongoing tasks, take on key roles in projects, or even represent the face of a brand in some capacities.
However, there are significant differences in how they’re treated compared to their permanent counterparts. They might miss out on perks like health insurance, paid leave, and bonuses. Yet, businesses often rely on these individuals just as much as they depend on their in-house teams.
The fact of the matter is, permalancers can be business gold. Neglecting them can cost you everything from missed deadlines to waning brand loyalty.
Why should you treat your permalancers well?
1. To retain talented people
The best freelancers are in constant demand. Treat them poorly, or even indifferently, and they’ll find better opportunities elsewhere. Creating an environment where permalancers feel valued increases their loyalty to your brand, ensuring you keep the best possible skills in your corner.
Think about this: training new freelancers, onboarding them with your processes, and establishing a working relationship all take time and resources. By nurturing the permalancers you already have, you save yourself from the cyclical nightmare of constantly finding replacements.
2. Boost productivity
Studies show that employees who feel appreciated are more productive, and the same applies to permalancers.
Why? Because feeling valued ignites motivation, commitment, and eagerness to produce the best work for you.
Small efforts, such as a shoutout in company meetings or sending them positive feedback – what I would call ‘time-to-shine moments’ - certainly have a big impact. By treating permalancers as equal members of the team rather than outsiders, you’ll find their performance becomes a driving force behind your business growth.
3. Promote a stronger brand reputation
Imagine what happens when permalancers feel undervalued or exploited. They talk. Whether it’s on social media, leaving reviews on Google, Trustpilot or forums, or simply to others in the sector, sharing less-than-stellar experiences with your brand can snowball out of control.
On the flip side, companies who go the extra mile to foster positive relationships with their freelancers often earn a glowing reputation in creative and professional circles. And when freelancers are thrilled to work with you, word spreads, attracting even more high-quality talent.
4. To drive innovation
The major strengths of permalancers? Their excitement, innovation and fresh perspective. While internal teams often get stuck in cycles of working how things have always been done, permalancers bring fresh ideas and innovative approaches.
However, creativity doesn’t grow in negative environments. By prioritising their treatment and ensuring open communication, you’ll encourage them to share game-changing ideas that can set your business ahead of the curve.
How to show your permalancers they matter
Treating permalancers with respect and professionalism is essential to building lasting, productive relationships. One of the most fundamental ways to do this is by paying them fairly and on time.
Beyond compensation, it's important to make permalancers feel like part of the team. Even though they may not be permanent employees, including them in relevant meetings, sharing company updates, and celebrating their achievements can go a long way in fostering a sense of belonging. This inclusion helps them feel connected to your brand and invested in its success.
Clear communication is another cornerstone of a strong working relationship. Vague instructions or long silences can quickly derail productivity and morale. Providing detailed briefs, setting clear expectations, and maintaining open lines of communication ensures that permalancers are informed and feel supported and trusted.
If you’re looking to build loyalty, consider offering opportunities for growth. Giving permalancers access to training resources or assigning them more challenging projects shows that you’re invested in their development. This not only enhances their skills but also deepens their commitment to your business.
Ultimately, every employee deserves to be treated with the same level of respect and consideration, regardless of how they work with you. To learn more about fostering a satisfied and productive workforce, download our free guide to employee satisfaction - it’s packed with insights to help you boost both morale and your company’s reputation.
If you are looking to strengthen your team with additional team members, get in touch with one of our recruitment specialists today.
