The candidate’s experience is a crucial aspect of the hiring process. It refers to how candidates feel about your company as a potential employer, based on their interactions with your organisation throughout the recruitment process.
A positive candidate experience can attract talented professionals to your company, while a negative one can deter them from applying or accepting job offers, and potentially negatively impact your employer brand.
Understanding the impact of candidate experience
The candidate’s experience has a significant impact on your employer brand. Employer branding is essentially your company’s reputation and your staff’s perception of you as an employer. A good candidate experience can enhance your employer brand by creating a positive perception of your company among jobseekers. On the other hand, a negative candidate experience can harm it by creating a poor perception of your company, resulting in a struggle to secure talent.
There is a strong correlation between a positive candidate experience and candidate referrals. People who have had a good experience with your company are more likely to share their positive experience with others and recommend your company to them when applying for jobs.
So, how do you improve the candidate experience?
Crafting an engaging interview process
One way is to make the interview process more candidate-centric. This can be achieved by focusing on the needs and preferences of potential employees.
Employers should provide detailed information about what to expect during the interview and give the interviewee their full attention during it. It also helps to make sure you are well prepared for the interview. Most candidates will have taken a considerable amount of time preparing and researching for the interview, so you should do the same. Otherwise, you come across uninterested and disorganised.
What techniques ensure candidates feel valued and respected throughout the hiring journey?
There are several techniques that companies can use to ensure that candidates feel valued and respected throughout the hiring journey. These include providing timely feedback, communicating transparently and respectfully, and building long-term relationships them. Hiring managers should also be open to giving and receiving feedback from candidates to further improve their hiring process.
Feedback and communication: the key to transparent hiring
Providing feedback about a potential employee’s application status, interview performance, and hiring decision can help them feel valued and respected. It also provides them with valuable information that they can use to improve their chances of success in future job applications.
In addition, how you communicate can impact the candidate experience. Use clear and concise language, avoid jargon, provide real-time updates, and explain why certain information cannot be shared. Interviewers should also use open body language, maintain eye contact, and listen actively to foster effective communication.
Watch our webinar with leading communication and body language expert, Judi James, on the importance of body language and behaviours when conducting job interviews.
Building long-term relationships with candidates
It’s important to maintain relationships with promising candidates for future opportunities by keeping in touch with them, providing them with updates about job openings, and inviting them to company events.
This will ensure you have a strong talent pipeline. This is beneficial for a number of reasons: it allows employers to have a pool of qualified candidates that they can easily access when new positions become available, it can reduce the time and cost of hiring, improve the quality of hires, and increase retention rates. A strong talent pipeline also allows organisations to have a better understanding of candidates’ skills, qualifications, and fit before they join the company.
Improving candidate experience is essential for successful hiring. Employers can achieve this by understanding the impact of candidate experience on employer branding, crafting an engaging interview process, providing timely feedback and communicating transparently, and building long-term relationships with promising candidates. By following these best practices, employers can attract top talent, reduce the time and cost of hiring, and improve employee retention rates.