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Date
Speakers
  • James Reed
    Host
    James Reed, Chairman and CEO, Reed
  • Guest
    Micro-Fresh, Founder, Micro-Fresh
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In this episode of all about business, James Reed meets Byron Dixon, scientist, entrepreneur, and founder of Micro-Fresh. He shares how he went from a council estate in Leicester to living in Denmark and learning from the Scandinavian way of life, to building a global brand that’s protecting lives, championing sustainability, and changing how retailers think about product longevity. 

Byron reveals the untold truth about bootstrapping a science business, the resilience it takes to go years without revenue, and how one unexpected call changed everything. He also shares how Micro-Fresh is tackling mould in homes, and why “Home-Fresh” might be his most important innovation yet. 

If you’ve ever doubted yourself, struggled to stay motivated, or wondered if your idea could really make a difference, this episode is for you. 

  • 03:16 why did Byron start Microfresh?

  • 07:27 Microfresh's sustainability, waste reduction

  • 10:40 designing a non-hazardous environmentally friendly product

  • 18:46 starting without advantages

  • 20:09 Open University

  • 25:18 determination & no fear of failure

  • 26:25 the first breakthrough

  • 28:40 domino effect - competition doesn't want to be left out

  • 31:00 big growth & market validation

  • 36:51 how does a CEO prioritize and achieve goals?

  • 39:59 moving to the USA?

  • 47:03 why young people feel they can't do this

  • 49:24 switching off the phone

  • 51:00 boredom as a source of creativity

  • 52:42 putting the phone and social media away

  • 54:54 top 3 things we should import from Scandinavia

  • 59:41 interview round

Check out Microfresh’s website: https://www.microfresh.com/  

Follow Microfresh on LinkedIn: https://www.linkedin.com/company/micro-fresh/  

Follow James Reed on LinkedIn:https://www.linkedin.com/in/chairmanjames/ 

All about business is brought to you by Reed Global. Learn more at: https://www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visithttps://www.Flamingo-media.co.uk