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Date
Speakers
  • James Reed
    Host
    James Reed, Chairman and CEO, Reed
  • David Robertson Mitchell
    Guest
    David Robertson Mitchell, Founder and Managing Director, dna-rB
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In this episode of all about business, James Reed sits down with David Robertson Mitchell, the branding expert who spent almost a decade working as a brand consultant for Mercedes’ Formula One team.

They discuss how David helped build Lewis Hamilton’s personal brand, the secret to getting your finance director on board with your marketing plans, and why Jaguar’s recent rebrand might not be as terrible as you think.

David Robertson Mitchell aka The Brand Rover, is the Founder and Managing Director of dna-rB, a brand consultancy that works with individuals, businesses and sport teams to define brands, support the implementation of brand strategy and help manage reputations. dna-rB specialises in personal and corporate branding, ensuring alignment between a company’s brand and the personal brand of its CEO. 

  • 02:43 branding Mercedes’ Formula One team 

  • 07:14 Lewis Hamilton's personal brand evolution 

  • 14:12 branding success stories in sports 

  • 17:11 rebranding challenges and strategies 

  • 30:31 the importance of messaging 

  • 34:25 consistency in branding and marketing 

  • 39:40 personal branding strategies 

  • 42:42 the CEO brand 

  • 52:14 reputation management 

Check out David R Mitchell’s website: https://thebrandrover.co.uk/ 

Follow David R Mitchell on LinkedIn: https://www.linkedin.com/in/davidrobertsonmitchell/ 

Follow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/  

All about business is brought to you by Reed Global. Learn more at: www.reed.com 

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk.