In the world of business, being able to leverage AI comes with endless possibilities – by doing so, marketers can gain deeper insights into consumer behaviour, personalise the customer experiences, and optimise campaigns with precision.
Join Reed and our guest speaker Daniel Rowles, CEO of digital marketing hub, Target Internet, for a highly interactive session where you’ll gain a hands-on understanding of the latest AI tools and how they can be used in practice for marketing.
Separating hype from reality, you’ll learn what is practical, and understand the skills and techniques you can apply to gain competitive advantage. During the session, we’ll explore a range of techniques for using AI in practice, taking away a full toolkit that means you’ll be able to apply what you have learnt straight away.
What’s on the agenda?
AI tools in perspective
The art of prompting
AI for marketing hands-on
Analysing and visualising data
Custom GPTs
Building competitive advantage with AI
Your AI toolkit, plan and next steps
Whether you’re a marketer or a business leader, this event is tailored to help you enhance your use of AI tools and streamline your processes.
Our speaker
Daniel Rowles, CEO, Target Internet
Daniel has been working in digital marketing, transformation, and communications for the past 25 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, Programme Director for Imperial College Business School, and a Fellow of the Chartered Institute of Marketing.
He is also the voice of the Digital Marketing Podcast, a worldwide-top-ten business podcast, and an award-winning author for publisher Kogan Page, whose books have been translated into 14 languages.
Daniel has helped organisations of all types use digital effectively, working with a wide range of businesses, from start-ups through to global clients like the BBC, Accenture, Grant Thornton, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more.
Daniel prides himself on his practical and hands-on approach and brings best practice from many years of real-world experience planning and implementing digital campaigns and strategies. His career has covered both the technical and business aspects of digital, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.
