In the world of business, being able to leverage AI comes with endless possibilities - and by doing so, marketers can gain deeper insights into consumer behaviour, personalise customer experiences, and optimise campaigns with precision.
Join Reed and guest speaker Daniel Rowles, CEO of digital marketing hub, Target Internet, for a highly-interactive session designed to give you a practical, hands-on understanding of how AI can elevate your marketing efforts.
Separating hype from reality, you’ll learn what is practical, and understand the skills and techniques you can apply to gain competitive advantage. During the session, we’ll explore a range of techniques for using AI in practice, taking away a full toolkit that means you’ll be able to apply what you have learnt straight away.
What’s on the agenda?
AI tools in perspective
Prompting hands-on
Generating content
Analysing and visualising data
AI agents and the future
Building competitive advantage with AI
Your AI toolkit, plan, and next steps
Whether you're a marketer looking to streamline your workflow or a business leader exploring AI’s potential, this event will equip you with the knowledge and tools to make AI work for you.
Spaces are limited – register now to secure your place.
Our speaker
Daniel Rowles, CEO, Target Internet
Daniel has been working in digital marketing, transformation, and communications for the past 25 years, with extensive experience working both client side and within an agency environment. He is CEO of TargetInternet.com, Programme Director for Imperial College Business School, and a Fellow of the Chartered Institute of Marketing.
He is also the voice of the Digital Marketing Podcast, a worldwide-top-ten business podcast, and an award-winning author for publisher Kogan Page, whose books have been translated into 14 languages.
Daniel has helped organisations of all types use digital effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Accenture, Grant Thornton, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more.
Daniel prides himself on his practical and hands-on approach and brings best practice from many years of real-world experience planning and implementing digital campaigns and strategies. His career has covered both the technical and business aspects of digital, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.
