Brand Manager

Brand Manager (D2C)

Location: Hybrid
Salary: £45,000 - £50,000

The Opportunity

We're looking for an ambitious and commercially minded Brand Manager to join a growing direct-to-consumer business operating within the subscription services sector.

This is an exciting opportunity to take ownership of a well-established brand and lead a significant rebrand project, helping to shape how the business is positioned in the market while driving customer engagement, acquisition, and retention.

You'll be a key member of the marketing team, working closely with internal stakeholders and external agencies to deliver a consistent and compelling brand experience across every customer touchpoint.

Key Responsibilities

• Lead the development and delivery of a full brand refresh and repositioning project.
• Manage brand strategy and ensure consistency across all online and offline channels.
• Oversee and manage social media content across all platforms.
• Manage multiple projects simultaneously, ensuring delivery on time and within budget.
• Collaborate with creative, digital, product, and commercial teams to bring campaigns to life.
• Develop and execute customer-centric marketing initiatives that support subscription growth and retention.
• Monitor market trends, competitor activity, and customer insights to inform brand strategy.
• Manage relationships with external agencies and suppliers.
• Measure, analyse, and report on brand performance and campaign effectiveness.

About You

We're keen to speak with candidates who have:

• Previous experience in a Brand Manager, Marketing Manager, or similar senior marketing role.
• Experience within a D2C (Direct-to-Consumer) environment.
• Exposure to subscription-based products or services.
• Proven experience managing complex, cross-functional projects.
• Experience leading or supporting a rebrand or brand transformation project.
• Strong stakeholder management and communication skills.
• A commercial mindset with the ability to balance creativity with business objectives.
• Excellent organisational and project management abilities.
• Experience managing social media and content strategies would be advantageous.

What's on Offer?

• The opportunity to lead a high-profile rebrand project.
• A collaborative and ambitious working environment.
• Real ownership and autonomy within the role.
• The chance to make a significant impact on a growing brand.
• Competitive salary of £45,000 - £50,000 plus benefits.

If you're passionate about building brands, thrive in a fast-paced D2C environment, and are excited by the challenge of delivering a business-wide rebrand, we'd love to hear from you.

Apply today or contact ellie.woods@reed.com for a confidential chat.