Salary
Negotiable
Location
King's Lynn, Norfolk, United Kingdom
Job type
Permanent
Sector
FMCG
Job ref
X3-1289123
Job posted
Posted 1 day ago
Associate Trade Marketing Manager
Overview
A well-established, international consumer products business is looking to appoint an Associate Trade Marketing Manager to join its growing marketing function.
The organisation operates across multiple global markets and channels, delivering innovative, purpose-led products within retail, education and eCommerce environments. Known for its collaborative culture and strong brand positioning, the business is continuing to expand internationally and is investing in its commercial marketing capability.
The Role
This is a highly visible, commercially focused role sitting at the intersection of marketing and sales, responsible for driving brand visibility, supporting sell-through and delivering impactful customer experiences across physical retail and digital platforms.
You will play a key role in executing trade marketing strategies, supporting international partners and ensuring consistent, high-quality delivery of campaigns across multiple channels.
Key Responsibilities
Support the planning and execution of trade marketing campaigns aligned to brand and sales strategy
Deliver activity across retail and eCommerce channels, including promotions, merchandising, POS and digital optimisation
Work closely with sales teams and external partners to implement tailored marketing initiatives across different markets
Ensure strong in-store visibility and merchandising compliance, monitoring execution and making improvements where required
Support the delivery of trade events and customer activations to drive awareness and engagement
Track campaign performance, gather market intelligence and competitor insights, and feed into future planning
Collaborate cross-functionally with Brand, Sales, Operations and Finance teams to ensure alignment and timely delivery
Develop and present customer-facing materials and presentations for internal and external stakeholders
Assist in the management and optimisation of trade marketing budgets, ensuring strong ROI
Key Objectives
Deliver trade marketing initiatives on time and in line with plan, contributing to increased brand reach and engagement
Enhance retail visibility and execution standards across key accounts and international markets
Produce regular market and performance reporting, identifying trends and opportunities for improvement
Maintain effective budget control, ensuring spend is optimised and within agreed parameters
Support international growth through consistent and scalable trade marketing activity
About You
Experience within trade marketing, retail marketing or sales in a consumer-facing environment
Strong understanding of retail and eCommerce channels, with exposure to multi-channel campaigns
Proven ability to manage projects and deliver to deadlines in a fast-paced environment
Commercial awareness with experience of budget ownership or tracking
Confident communicator, comfortable working with both internal teams and external partners
Experience briefing creative agencies or suppliers
Strong organisational skills with attention to detail and accountability for delivery
Collaborative mindset with experience working cross-functionally
Additional Information
Hybrid working model
Competitive salary and benefits package
Opportunity to develop within a growing, internationally focused business
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