Sector: Construction Products / Building Materials / B2B Manufacturing Location: Hereford, Herefordshire (hybrid) Salary: £50k - £60k + bonus
We are recruiting on behalf of a well‑established B2B construction products and building materials business that is looking for a Commercial Marketing Manager with a strong sales mindset and a track record of delivering measurable results.
This role is for someone who wants marketing to directly drive revenue, not just visibility.
The Opportunity
Our client is a long‑standing business operating within the construction and building products sector, supplying solutions into a trade and contractor‑led environment.
They are now seeking a commercially minded marketing professional to take ownership of lead generation, website performance and return on marketing investment, working closely with the sales team to support growth.
While brand and longer‑term positioning will form part of the wider journey over time, the immediate and primary focus of this role is performance and commercial delivery.
Your Key Responsibilities
Drive website sales revenue and improve conversion performance
Deliver high‑quality, qualified leads to the sales team
Own, manage and optimise PPC and digital marketing spend, with clear ROI accountability
Manage and challenge external marketing agencies to ensure commercial results
Work closely with the sales team to align campaigns, messaging and lead follow‑up
Take full ownership of marketing budgets and justify spend in commercial terms
Produce clear reporting on performance: spend vs return, lead quality and revenue impact
How Success Will Be Measured
This role is measured objectively and commercially, including:
Website sales revenue
ROI from PPC and digital activity
Volume and quality of qualified leads
Return on marketing spend
Essential Experience
Proven experience in a commercial or performance‑led B2B marketing role
Strong track record of delivering lead generation and ROI‑driven campaigns
Experience managing digital channels and external agencies
Comfortable operating in a construction, manufacturing, trade or product‑led environment
Enjoys ownership, accountability and working closely with sales
Is driven, energetic and motivated by tangible outcomes
Interested?
If you are a commercially focused marketer who wants their work to directly impact sales performance and business growth, we’d love to hear from you. Please apply online or for further information contact Jo Aldred at REED Marketing & Creative