We are seeking a Digital Marketing Executive with a creative flair and hands-on experience to deliver compelling digital marketing activities across multiple channels. This role is perfect for someone who excels in both strategy and execution, with strong capabilities in content creation, design, video production, website management, email marketing, and social media.
Day-to-day of the role:
Create high-quality content including blogs, landing pages, graphics, and videos, ensuring brand consistency.
Design visual assets using tools like Canva or Adobe and produce/edit video content for various campaigns and social platforms.
Manage and update website content via CMS platforms, optimise pages for SEO and conversions, and build landing pages to support specific campaigns.
Plan, create, and execute targeted email marketing campaigns, segment audiences, and analyse performance to enhance effectiveness.
Manage social media accounts by planning content calendars, creating and posting engaging content, growing channels, monitoring engagement, and reporting on performance metrics.
Track and analyse digital performance using tools like Google Analytics and platform insights, providing actionable recommendations.
Collaborate with internal teams to ensure marketing strategies align with wider business objectives.
Stay updated with the latest digital trends and best practices to continuously improve marketing efforts.
Required Skills & Qualifications:
Proven experience in digital marketing with a strong portfolio demonstrating hands-on skills across content creation, design, video, email, web, and social media.
Proficiency in using digital design tools (Canva, Adobe Suite) and video editing software.
Experience with CMS platforms, email marketing tools, and SEO best practices.
Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
Excellent organisational skills and a proactive, self-starting approach.
Creative mindset with the ability to produce innovative and original ideas.
Benefits:
Competitive salary and performance incentives.
Opportunities for professional development and career advancement.