Commercial Manager
£40,000 - £50,000 + Car
Scottish Central Belt
The Role
As a Commercial Manager, you will be responsible for growing an established customer base while identifying, securing and developing new business opportunities. You’ll play a key role in delivering both volume and value growth through strong customer relationships, effective planning and high-quality execution.
Key Responsibilities
Develop and deliver account plans focused on:
Volume and value growth
Distribution expansion
Pricing strategy
Promotional activity
Take full ownership of day-to-day account management, including regular customer engagement and recovery of underperforming accounts
Identify and capitalise on new sales opportunities within existing and prospective customers
Drive excellent in-store execution and promotional activity by collaborating closely with key stakeholders
Evaluate promotional return on investment to ensure effective use of budgets
Use local market insight, customer feedback, and competitor analysis to propose commercially viable opportunities
Support wider sales functions through analysis of customer sales data and trends
Produce detailed monthly reporting including:
New business wins
Lost or at-risk accounts
Aged debt
Profitability and growth performance
Promotional effectiveness
Participate in team meetings and present updates on performance, initiatives and competitor activity
Manage aged debt proactively, including agreeing payment plans where necessary
Handle customer queries and complaints professionally, ensuring timely resolution
Maintain a strong and current knowledge of the company’s product portfolio
Qualifications & Experience
Strong understanding of Food Service & Wholesale channels
Minimum of 2 years’ experience in an FMCG sales environment
Proven track record of achieving or exceeding sales targets
Excellent sales, negotiation and presentation skills
Self-motivated, results-driven and highly proactive
Strong commercial awareness with analytical capability
Highly organised with excellent attention to detail and adaptability