Area Sales Manager – Construction & Building Services
Location: Field‑based – South East (South London, Surrey, Sussex, Hampshire & South Coast). Head office Location: Cirencester Type: Permanent, Full‑time Salary: £40,000 – £50,000 (negotiable) + car/car allowance + bonus
REED Sales are delighted to be working with a well‑established, growing organisation within the construction and building services sector who are looking to appoint an Area Sales Manager to cover a key Southeast territory. This is an exciting opportunity to join a business experiencing strong year‑on‑year growth, with ambitious plans to continue expanding over the coming years.
This is a pivotal field‑based role focused on driving new business, growing existing accounts, and building strong relationships across a competitive B2B trade environment.
Reporting into the Sales Manager, you will take ownership of your territory, developing a strong pipeline and delivering profitable, sustainable sales growth.
What you will be doing:
Taking full ownership of a defined South East territory, driving revenue and margin performance
Proactively winning new business through targeted prospecting, customer visits, and relationship building
Managing and developing existing accounts, increasing product penetration and spend
Building strong partnerships with wholesalers, merchants, contractors, and trade customers
Conducting regular site visits (approx. 40%) to engage with contractors and identify opportunities
Creating and maintaining a strong pipeline of opportunities and delivering against sales targets and KPIs
Providing accurate forecasts, market feedback, and pipeline updates
Working closely with internal teams, including key account support, to deliver excellent customer service
Developing strong product knowledge to provide practical, solution‑based support to customers
Experience required:
Proven field sales, area sales, or business development experience
Experience within construction, building services, electrical wholesale, or a related trade environment is highly desirable
Strong track record of winning new business and growing existing accounts
Commercially astute, with experience managing pricing, margin, and negotiations
Confident communicator with strong relationship‑building skills
Highly organised with strong territory planning and pipeline management ability
Full UK driving licence and willingness to travel regularly across the region
What’s on offer:
Competitive salary with quarterly profit‑share bonus (linked to company and individual performance)
Company car or car allowance (with a preference for electric vehicles)
22 days holiday plus bank holidays and your birthday off, increasing with service
Hybrid working structure (4 days field‑based, 1 day admin from home)
Support from a dedicated internal key account function
Opportunity to join a growing business with strong career progression potential
To apply for this Area Sales Manager role, please apply online or contact Jo Aldred at REED for more information.