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23rd Feb, 2023

Claire Bacon
Claire Bacon
Job Title
Head of Employer Brand

A term you may know as an Employee Value Proposition (EVP). But here at Reed, we refer to our colleagues as co-members, not employees, and hence the CVP term was coined.

Being a co-member at Reed means that you are not simply a number, but a valued member of the team.

Reed has always had a strong emphasis on creating a positive and supportive work culture, where co-members are encouraged to collaborate and develop their skills and careers.

There has been so much positive change in the last few years that it was the right time to revisit our CVP. We needed to modernise and adapt the previous rendition, to ensure that the version today encompasses everything Reed has to offer. From more flexible and remote working, industry-leading rewards, and award-winning learning and development options, to showing our commitment within EDIB and creating a workplace where everyone feels valued, respected, and supported. And that’s just the tip of the iceberg.

We have a fantastic culture within Reed

We let our co-members do most of the talking when it comes to articulating our CVP. We did, however, want to turn up the volume and amplify those voices and so began working with Splice Films to bring our CVP to life. Project managed by graduate scheme alumni and Employer Brand specialist Ryan Pearson, the challenge was how to squeeze in everything Reed has to offer in under five minutes!

One of the biggest highlights for me is that everyone you see on film is a true representative of Reed, no actors, no CGI trickery, all real co-members with real stories. The impact of videos like this can be immense.

Ryan Pearson

Brand and Content Specialist

Our film is designed to help potential co-members understand the unique benefits of working at Reed

Why we stand out from our competitors in our industry and showcase our CVP in its truest form.

Featuring active co-members (cute dog aside) discussing their real (non-scripted) experiences of working for Reed, the film highlights the various elements of our CVP, including opportunities for career growth, work-life balance, our rewards, and above all else, a culture where you can feel like you truly belong.

By showcasing these key aspects, we hope to continue to attract the best talent in the market who are looking for a fulfilling and rewarding career.

You can watch the film below and social media channels. And it will also play a role in our onboarding strategy as part of our commitment to creating a workplace where our co-members feel valued, supported and inspired. Our CVP is an essential part of this commitment, and we believe that this film will help us connect with current and future co-members who share our vision and values.

We know that our CVP is a key differentiator for us in the marketplace, and we believe that this video will help us attract top talent who are looking for a company that truly cares about the people they work with.

Claire Bacon

Head of Employer Brand

“Re-developing our CVP is a game changer for me. The re-development project has totally captured what it is like to work for Reed, and what makes us unique.

Our CVP forms part of our psychological contract with the talent we want to attract and all the co-members we currently have by capturing the magic of what it is like to work for Reed. Our CVP in addition to our core values holds all of us to account as co-members, as managers and as leaders and elevates this to be human-centric. Our values being our compass and our CVP describing how it feels to work here. Using our values & CVP descriptor we can question our plans and actions to ensure that they fit both. They are aspirational in their nature, so help guide our thinking and strategy and we can also measure our successes against them.

Our CVP is not a stagnant thing. It has evolved to its current state and will continue to evolve as we build and grow and things change around us. Our CVP descriptor is not something that we would expect our co-members to know off by heart word for word, it is something that they simply should be able to feel.”

Karen Jackson, Human Resources Director